Keeping your customers happy could be very hard since you are going to have to connect with your customers one-on-one and develop new products and features to meet your customers’ needs tirelessly. That is what the Search Engine Optimization (SEO) and the Online Reputation Management (ORM) are for. You could get the best SEO and ORM service for your website to take advantage of your website because even with the best customer service, a business is bound to see its reputation take a hit now and then, no matter how big or small the business may be. Here are some of the importance of SEO and ORM Service for your website and how does it affect your website sales online? What is Search Engine Optimization and Online Reputation Management?
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving your site to increase its visibility when people are searching for products or services that are related to your business in search engines, like Google, Bing, and the like. The more likely you are to garner attention and attract prospective and existing customers to your business with better visibility your pages have in search results.
Why is SEO important for Marketing?
Commercial intent to find information about products and services are often conducted of trillions so searched every year, making SEO a fundamental part of digital marketing. Greater visibility and ranking higher in search results than your competition could have a material impact on your bottom line because search is often the primary source of digital traffic beans and complements other marketing channels.
The foundation of a holistic marketing ecosystem is SEO and when you understand what your website users want, then you can implement that knowledge across your campaigns, across your websites, across your social media, and the like.
Online Reputation Management
Online Reputation Management (ORM), on the other hand, is when you actively monitor the mention of your brand on websites and social media to address any negative and false comments. It mainly works by responding to negative customer comments online and reacting to stories in both social and traditional media that may paint your company in a bad light.
Online Reputation Management Strategies You Can Use
- Own up to your mistakes
It always helps to apologize if your company faces scrutiny for a real or perceived scandal. When you show remorse, it helps in diffusing tense customer situations and strengthens your relationships with customers, showing shoppers that your company is honest and transparent.
- Automate online reputation management
You could save time by using software that automates ORM tasks instead of manually combing through websites and social media on your own. You could simply enter your brand name in the tool then receive notifications of media and new stories that are talking about your company. Using this would let you know when your company is being talked about right away, and you could respond to it quickly.
- Stay on top of your search results
It is essential to keep your brand visible and stay on top of your search results to minimize visibility or negative press and content that is associated with yu=our brand. You would want to keep your company’s page to show up first when your company’s name is searched since people are more likely going to click on the first search result than on a page 10 spots down.
- Answer promptly and with empathy
When a customer asks questions, whether they are reaching out to you directly or through social media, you should respond right away. 83 percent of people, according to a Clutch survey, expect responses to social media comments in a day or less so you should not wait too long.
Equally important is answering with empathy. Letting the customer know that you are invested in solving the problem and that you are there to help is important. If you do not respond to customers quickly and with empathy, it can cause a private message to turn into a negative public statement.
- Address negativity upfront
You are doing your company a disservice by ignoring unhappy customers, even though it can be tempting to just discount negative comments and reviews from customers. Addressing all of the negative reviews shows the customers that you would be there to take care of it even if other people have an issue with your company. Always respond when customers leave negative comments and reviews.
How Do SEO and ORM Industry Work Dynamically?
- Brand monitoring is great for building links and monitoring what people are saying about you
- Local listing creation is great for building links and allowing users to leave reviews on them
- Press releases are also great for building links and helping the increase your brand awareness
- Toxic link removal helps you avoid a penalty with Google and download and also distance yourself from websites that are bad for your reputation
You must be executing an SEO strategy to give a good online reputation and a lot of Online Reputation Management do not do SEO, but not having it could cause so many problems since Search Engine Optimization cements the search results and gives them longevity and better performance.